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How to Start a Small Business

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Coaching Topics

While you can work on practically any issue with a good small business coach, some coaching topics come up more frequently than others. On this page you will find some of the more usual topics that a Coach would work on with a Small Business Owner.

Creating a Business Plan

Do you have a business plan? Do you know how to create one?

If you answered no to both of these questions you might have trouble keeping your business afloat!

A Business Coach can lead you through the process of developing a well thought out plan for your business.

Developing New Skills

It is a fact that the personal characteristics that make you a great entrepreneur, will also make it difficult for you to 'maintain' a business in the long term.

Over time the drive and creativity that enabled you to build the business in the first place will turn into restlessness and frustration.

Your ability to think on your feet and make fast decisions, a bonus in the startup phase, will make it difficult to share the decision making with your employees through delegation when the business has grown and stabilized.

Working with a Business Coach can help you to develop some of the skills you will need as your business grows and matures. This might include leadership or management skills (and no they are not the same thing!), communication skills, conflict management and negotiation skills, people management skills, or competency based skills like organizational management, records management or financial management.

Growing the Business

This is one of the coaching topics that is dear to the heart of most Small Business Owners!

How do you plan to grow your business?

Does it involve finding more customers for your existing products or services?

Are you going to introduce new products, or do you need to find new customers?

A Business Coach can help you identify the most appropriate growth strategies for your business and then provide support as you implement your plan.

Managing Difficult Situations

Do you have a customer, or a supplier, or an employee that you are having a problem dealing with? Not sure how to handle the situation?

A Business Coach can provide you an objective view of the situation and help you to see the situation from the other person's point of view. With the help of your Coach you will be able to develop strategies that will enable you to work your way through the situation and achieve an outcome that is if not beneficial to both parties, resolves the situation with minimal harm to both sides.

Planning Marketing Campaigns

Before you begin your next marketing campaign, you might want to take a better look at who your ideal customer is, where you will find them and what they actually want from you!

A Business Coach can help you to develop a more targeted marketing plan that will reach your target market!

Redefining Your Business Strategy

Does the strategy you started out with still work for your business?

In some cases it will, but as a business grows and develops it can take on a life of it's own and you may find that shifts in your market and your customer base or emerging economic factors make your initial business strategy a poor fit for the current 'shape' of your business.

A Business Coach can help you analyse your business and the environment that it is operating in to develop a new or improved business strategy.

Workforce or Succession Planning

Workforce planning often presents a very real issue for established small businesses, particularly for family businesses.

If employees are not family members, they tend to stay longer with a family business than with a larger corporation, and it is less likely that core processes and procedures are documented. Often the 'job' has developed over time and much of the organizational knowledge is embedded in the heads of the employees. Single points of failure abound in small to medium businesses.

What does that mean? It means that the loss of one your core employees represents a significant risk to the business simply because no-one else knows exactly what they do or how they do it!

Accidents happen, families have moments or months and years of crisis, people will eventually retire. A Business Coach can help you work through these issues, develop strategies to minimize the risk and manage the process of attracting and retaining new employees.

Work-Life Balance

The majority of Small Business Owners work very long hours, and even when they are not a work they are still 'working the business' because you never know who your next customer will be or where you will find them!

As a Small Business Owner, how many school concerts have you been late for, or missed all together? When was the last time you managed to take a break from the business and have a nice long holiday with your family? When was the last time you caught a movie, or went out to dinner?

A Business Coach can help you to work out how to find a better balance between your business and your personal life.

What now?

Bear in mind that this is not a comprehensive list of possible coaching topics, but if any of the coaching topics presented above have relevance to your situation, a business coach is probably going to be able to help you, and the next step is finding a business coach!

Do you think one of the more important coaching topics is missing from this page? Drop me a line on my contact page, and I will look at including it!

Small Business Owners

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