Designing a Flyer

Designing a flyer is one way to create promotional materials for your new small business.

Many people think flyers or circulars and brochures are the same thing, but usually a flyer is a single sheet of paper with print on one side, whereas a brochure is much more detailed and can run to several pages.

The first thing you need to do when you are designing a flyer is to decide what you actually want the flyer to do.

Do you want it to generate leads?

Close sales?

Encourage prospects to visit your website?

The content and style of your flyer will vary depending on the purpose of your flyer. The steps involved in the design are as follows:

• Is the basic idea that you want to get across clear?
• State your idea as briefly as you can in the introduction.
• Explain more fully in the body of the flyer.
• Always include your contact details!

Before you rush off to the printer it is always a good idea to proof-read your document and correct any spelling or grammatical errors. You might also consider testing your flyer with friends or acquaintances for readability and the ‘stickiness’ of your message.

Double check whether:

• There is a clear offer for your prospect to respond to.
• That you told your prospect how to respond to the offer.
• There an element of urgency or a time limit on the offer, and
• That the offer consistent with your business identity.

If you want to spice up your flyers a bit, find a relevant graphic to add a bit of interest or print on colored or textured paper.

Distributing your Flyers

Once you have finalized your flyer, you need to get it out there!

You have a number of low cost options for distribution your flyers. You could try letterbox drops, leaving them on windscreens (personally, I find this annoying), mailing them to the prospects on your mailing list, asking your current customers to give them to friends, acquaintances, colleagues etc, or you could hand them out at a trade show or expo.

Need Other Promotional Ideas?

If flyers or brochures are not quite right for your small business, you might want to check out some of the other pages on promotional materials, such as direct marketing sales letters, business cards and elevator speeches, or developing a newsletter.

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