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Guerrilla MarketingGuerrilla Marketing: Secrets for Making Big Profits from YourSmall Business In this book the author discusses what he terms the guerrilla approach to marketing. He states that this kind of marketing differs from traditional marketing in twelve important ways, including the type of investment required, the focus and content of the marketing effort, the treatment of competitors, and the methods employed to market the business. He also discusses in some detail how various methods of marketing (i.e., business cards, canvassing, personal letters, print advertising, signs etc,) that can be used by small business in a cost effective way to produce the desired result. If you are short on cash, or just want to spend your marketing dollars as effectively as possible this book is worth a read. 
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