Presenting the Results of Sales Analysis

On this page you will find information on how to present the results of sales analysis in your business plan.

Sales Analysis

The sales analysis presents the 'sales related' results of your business analysis.

In this section you list your major product or services with details of your estimation of future sales and a discussion of your major customers groups, who are they and how you can attract more.

In this section, you should consider using tables and graphs to present the information visually to support of the text.

If you skipped the section of the website on identifying your customers I suggest you go back and do it now!

What to Cover in this Section

In this section you provide an outline of who your target customers are. What they do, where they live and how you intend to reach them with your product or services offerings.

You will talk about your customer's needs and how you can meet those needs with your products, and what will motivate them to not only buy, but why they will buy from you. Is is probably a good idea to mention the mechanisms that will be used by your customers to make their purchases and what your systems for distributing the product will be.

You will also need to provide a sales projection, a colored graphic can add interest to the page and present the information in an format that is easy for the reader to understand.

One word of warning, do not over estimate your sales projections to make the plan look better. If the reader knows anything at all about starting and running a small business, they will know, and you will have lost any credibility you had!

It also pays to make sure that the numbers you quote in this section match the numbers you use in generating your profit and cash flow forecasts. Inconsistent information will confuse the reader and again, they will doubt your competence and or your credibility!

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