Small Business Newsletters

Small Business Newsletters are another way to promote your small business. On this page you will find information on how to develop and deliver a newsletter to existing clients and your prospects.

Newsletters are mailed to existing customers and prospects on a regular basis, and according to Jay Conrad Levinson (Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)) they should be 75% giving and 25% selling.

Levinson's Guidelines for publishing a newsletter:

Although newsletters should encourage prospects to buy from you, they should not be focused on selling.
Newsletters should contain useful information.
Your newsletter should be visually appealing and easy to read.
Publish regularly so that the prospects on your mailing list learn to trust you.
Keep it simple but packed with up to date ideas.
Give your prospects an option to ‘opt out’ and honor their request.
Keep your newsletter short, one or two pages at a maximum, or no one will bother to read it!

Distributing Your Newsletter

Once you have finalized your newsletter, you need to get it out there!

You have a number of low cost options for distributing your newsletters. You could try giving one to each customer at the point of sale, letterbox drops, leaving them on windscreens (personally, I find this annoying), mailing them to the prospects on your mailing list, asking your current customers to give them to friends, acquaintances, colleagues etc, or you could hand them out at a trade show or expo.

Need Other Promotional Ideas?

If newsletters are not quite right for your small business, you might want to check out some of the other pages on promotional materials, such as flyers or brochures, direct marketing sales letters or business cards and elevator speeches.

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