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Successful Marketing ResearchSuccessful Marketing Research This book was written specifically for small business owners and provides a number of tools and techniques to enable entrepreneurs to attempt their own market research. Topics covered in the book include planning the research, sourcing existing research data, designing and conducting surveys and preparing a marketing plan. Each of the topics is presented in a logical easy to follow format. It is well written, and although there are references to research articles and other academic papers, it doesn't come across as too 'high brow' to be used by the average small business owner. If you have never done market research and analysis before, this book would be a good buy. If nothing else, it would give you an idea of what is involved in researching the market you wish to operate in.  Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors (Wiley Small Business Edition)
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